Storing your Kerry’s Gold butter correctly will help keep it extra-fresh for as long as possible. To achieve this, the key is to minimize contact with air and moisture. For example, try wrapping it tightly in heavy duty foil or plastic wrap - this helps to ensure that any odors and flavors from your fridge don’t transfer onto the butter. Alternatively, you could even place the butter in a small air-tight glass container. Be sure to always store it in the coldest part of your refrigerator; otherwise, it may begin to soften and go off before its recommended expiration date. With these few steps, you can keep your Kerry’s Gold butter happily shelf-stable longer!